2011 Proof Gold Eagle Sales Slower

Sales of the 2011 Proof Gold Eagle are off to a much slower start compared to the frenzied activity seen last year. Collectors faced with an expanding US Mint product line and higher issue costs may be making decisions about how to best allocate their collecting budget.

Sales of the individual coins and four coin set began on April 21, 2011. This was many months earlier than the prior year coins, which were offered very late in the year in October. There were no household limits imposed, although there were production limits for each different ordering option. Some of these limits represented increases from the prior year.

In the opening days of sales, customer orders were about half the levels experienced for the 2010 Proof Gold Eagles. This was to be expected since last year’s coins were offered following a one year cancellation and lengthy delay during the year.

Through the current date, sales levels have reached almost 17,000 out of a maximum 30,000 individual one ounce coins, about 2,500 out of a maximum 15,000 one half ounce coins, a little under 4,000 out of a maximum 16,000 one quarter ounce coins, and 9,300 of a maximum 30,000 for the one tenth ounce coins. The expensive four coin set has sold 7,431 units out of the maximum 40,000.

Quick sell outs seem to be clearly off the table, although this has not typically been the case for Proof Gold Eagles. Only for a few years when product limits were kept intentionally low were sell outs achieved.


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